Features

Everything you do for a client, approved and measured

Each part of Insyght can be turned on per client. They share one record of people, approvals and results.

Client approvals

A portal owners actually use

Owners see only what needs them, with the reason in plain words, on their phone.

  • Approve all, approve with changes, or ask a question
  • Sign in with a 6-digit code sent by email, or with Google
  • Reminders at 1, 3 and 7 days, then your account lead is told
  • Silence never counts as a yes
  • A record of who approved exactly what, and when
The client portal on a phone with two items waiting for approval (illustrative data)
Publishing and undo

Safe publishing, with a way back

Approved changes go live on their own schedule, get checked, and can always come back.

  • WordPress through the SlideFactory Connector, with Yoast, Rank Math or AIOSEO
  • Webflow: SEO title and description, and mapped CMS fields
  • Publishes in your quiet window, in the client's time zone, with blackout dates
  • Re-checks the live page just before, verifies at 5, 20 and 50 minutes
  • Undo any published change for 30 days
  • Exact steps for anything it can't write itself, then a live check
A published title change: re-checked, verified at 5, 20 and 50 minutes, with Undo (illustrative data)
SEO

Know what to fix first, and prove it worked

Insyght crawls each site and reads Search Console and Analytics daily, then ranks what to do by what it is worth.

  • About 80 website checks across 15 areas, with no AI involved
  • Rankings, keywords and competitors
  • Up to 25 money searches checked weekly from the business's own location, map pack included
  • Three AI-suggested titles and descriptions per page, each with a reason
  • Each change measured against a 28-day baseline at 3, 14, 28 and 90 days
The SEO workspace with clicks, position, leads and a ranked to-do list (illustrative data)
AI answers

See if AI assistants name your client

Each week, Insyght asks ChatGPT, Perplexity and Claude what your client's customers ask, and records whether the business is cited, named or not there.

  • 15 questions a week by default, up to 40
  • Turned on per website, with a weekly budget it never goes over
  • The sources and competitors the assistants cite instead
  • Checks for AI crawler access, llms.txt and pages that are easy to quote
  • Visits that came from AI assistants, from Analytics
AI answers grid: questions checked in ChatGPT, Perplexity and Claude (illustrative data)
Business Profile

Every review answered, every listing right

Insyght syncs each Google Business Profile location daily and drafts replies in the business's voice.

  • Reviews and listing changes synced daily, including edits Google made itself
  • 21 profile checks
  • AI drafts each reply; a person approves it before it posts
  • Automatic posting is off by default, only for 4 and 5 star reviews once a person turns it on, and never for healthcare or legal businesses
  • Posted replies and listing edits can be rolled back
Business Profile reviews with a drafted reply waiting for approval (illustrative data)
Design and content reviews

Rounds, comments and a clear yes

Share work with the client in fixed rounds. They pin comments where they mean them and approve the round or ask for changes.

  • Copy, images, PDFs, live pages and Figma or prototype links
  • Numbered comments pinned to the exact spot, with replies
  • Every round kept, so it is clear what was approved
  • Website launches get 6 SEO checks before they go out
A design review round with pinned comments (illustrative data)
Reports

A monthly report owners can read

Insyght drafts each month's report from the numbers and the work done. You add a note and send it.

  • A draft ready on the 1st, held if any data source is stale
  • One line that sums up the month, in plain words
  • Published to the client portal, emailed as a PDF, or shared with a link you can turn off
A monthly client report (illustrative data)
For agencies

Run every client the same way, under your name

An approval email from Northline Studio for Larkspur Coffee Roasters, with a link to see what needs the owner (illustrative data)

Your name on it

Client emails come from your agency, with your logo, colour and reply-to. The portal shows your logo.

Leads from the free-report form on Northline's website (illustrative data)

Leads from your own site

A free-report form on your website builds each prospect a report on their own site. Track them and turn them into clients, reports included.

An AI assistant using Insyght's MCP tools to draft a change that waits for Maya's approval (illustrative data)

Your AI agents, with limits

Claude and other agents connect through MCP with 124 tools. They analyse and draft; only a person approves or publishes.

Get early access

We're bringing on a small number of agencies at a time. Tell us about yours, and we'll set up your workspace with you, starting with one of your own clients.

Business owners sign in from the link in their approval email.